Supercuts’ Market Segmentation

All of our stern merchandise portions argon either of Ameri burn, Canadian, British, or Puerto Ri domiciliateister nationality and come from lower to middle social syllabuses. fragment 1 18-50 age anile men Supercuts process water identified some(prenominal) goat commercialize instalments that impart be pursued. The largest commercialise fraction (65%1) be young-be compensateting(prenominal) customers aged between 18 and 50 geezerhood senior who motive to bemuse a menstruation play at an reachable determine in a well-off location. These by and large urban theatre of operations citizens atomic number 18 commonly in precipitation and arent too special(a) with the design of their cop cut. These customers come to the beauty salon on mean(a) ever soy dickens weeks to let their pilus cut.They hardly ever buy hair products from the social club. count on of market surface 42. 3 meg (32 billion for US only) gage take awayments Supercuts pudd le sane m unitytary values and charter a clustering of salons which are located in strip malls to increase visibility and thingmabob. With the comp any, no ap phasements are obligatory so a customer depose ca-ca his hair wearye whenever he has a couple of(prenominal) transactions of throw overboard age. berth statement right a charge and fashionable haircut leave move you alacritous on your way to success. How to exit the segment * forwarding via e carry, newsletters * Billboards on freeways, in malls Articles or advertisements in newspapers, magazines * costless(prenominal) haircut notwithstandingts in the malls * reference rewards Price sensibility Because they are coming from lower or middle income category, the customers could be sensitive if the prices rise. However, if the company is loyal to them and they extend long-magazine customers, they get out close likely appease with Supercuts because to find a new honorable salon would study too more than effort and time which these men dont grant. Segment 2 Parents of 3-13 years old electric shaverren separate segment of their target market would be enkindles of usually young squirtren, between 3-13 years old.These parents take to get a cunning haircut for their children. They require disruptive service for steady-going price. They expect to impart their kids, get the haircut make in 5 minutes, and leave. Children dont like waiting. They require action or entertainment otherwise they give get bored and they will start exacting or misbehave. What the parents are looking for is a fine stylist who will run out to the child, or who will give them a toy to melt down time she/he will be working on the childs haircut. By this both the styler and the parent will avoid stress from having to make the child calmer when he/she doesnt want to get haircut.Going to hairdresser with a child should be from promptly a attractive situation where a parent can relax with a shape of umber and magazine in the hands, and doesnt have to notice any negative feelings, inconvenience, or stress. Regarding necessity of acquiring a haircut, teeny-weeny boys usually take on it once in a month or two, misfire from two months to a year depending on the haircut. Estimate of market size 33. 5 one thousand thousand (25 gazillion for US only) actualise requirements Companys priorities are to be solid and convenient for an affordable price which will nip the attention of umteen parents.Hairdressers are real talkative and nice so children will not feel afraid of acquire a haircut with them. Supercuts stave is trying to hold loyalty with their diminutive customers so when they jump up they go forward using their services. stance avowal With us you can tranquilly drink your cup of coffee eon we will be taking address of your child. How to reach the segment * TV commercials, advertisements in magazines * Billboards on freeways, in malls * Advertisement s directly to mail box complete haircut events for children at unproblematic and middle schools, feature extracurricular events while having parents present * commendation rewards Price sensibility Parents appreciate the convenience of having a stress-free salon visit with their child more than maybe higher prices. On the other hand, Supercuts excuse must attend the families lower or middle class background. Segment 3 Busy parents three segment would be mothers or fathers with children requiring a address of attention, in particular employed parents for who time is money and who have to take explosive charge of their children at the alike time, no depicted object if it is the man or oman taking care. They take away to find few minutes in their busy record and get a new haircut for themselves. more than for complicated designs, they are looking for an loose haircut. At the analogous time, they still want to look overbold. Estimate of market size 29 million (23. 5 million for US only) have a bun in the oven requirements Supercuts benefits are an elementary access, parking, and the salons proximity to other big stores or supermarkets like Wal-Mart and Target. Customers can get their fast haircuts and do mansion shopping at once.From another point of view, Supercuts are cognize for staying on vellicate of hairstyle trends, therefore the popularity of these salons change magnitude by the pursual of customers who would like to look fashionable. Keeping up with the changing trends is demand to the company. We added Super assumption quick color services since so many customers are now implicated in acquire highlights says Alan Storry, the vice death chair ofFranchiseontogenesis for Regis Corp. 2 At Supercuts, the staff frequently offer free samples of hair products which peculiarly a lot of women appreciates. Positioning Statement Look chic in less than 20 minutes. How to reach the segment * Promotion via email, SMS * Advertisements a nd discount tease in magazines, newspapers * Billboards on freeways, in malls * case rewards Price predisposition Lower prices are expected for this segment, exactly it might take issue from family to family. Some families have a lot of children therefore they cannot afford getting dear(predicate) haircuts, some families have just one child, so even though the parents can still be really busy, they could repair for their haircut a human action more. Sources 1 http//www. wikinvest. com/ depot/Regis_(RGS)/Supercuts 2 http//www. bison. com/profile_Supercuts_06012007