Business Simulation Game (Individual Report) Essay - 1

Business Simulation Game (Individual Report) - Essay Example Fruits are starting to bear for the few steps already covered though we still have a long way to go. Strategic management planning and implementation has been in place for the six years. Our work in the office has been to implement these plans for the last three years and into the future in order to realize the full implementation. The next three years will be about much to do with consolidating the gains made in the last three years in order to maintain the market dominance that we have gained since. There is still room for improvement in our market segment we are pursuing. In internet marketing for example, we are relatively doing well but there are still a number of companies ahead in terms of these segment sales volumes. The same is true in private label and wholesale where competition is very high. Claude Footwear Company core business is the manufacturing of sports footwear. Our markets cover or divided into four geographical regions for ease of doing business; North America, Latin America, Asia-Pacific, and Europe-Africa. These geographic areas are covered and managed from divisional headquarters located in each. The world head office and manufacturing plant is located here in London United Kingdom. As part of the strategic plan in the future is to put up manufacturing plants in some of the regions if we consider that it might be a strategic low-cost measure. This could be implemented sooner in emerging markets in the Asia-Pacific region. Specialty footwear still could be a factor to consider in putting up those plans if you consider country or region specialty sports like long distance running in East Africa, short distance, baseball, basketball, and American football in the Americas and football in Europe. The company in the medium term is implementing, as mentioned earlier a strategic plan which include product innovation, new product lines, marketplace scope expansion, and diversification and